top of page (4).gif

Molly Bernard x
West Elm Design Crew

Partnering with Younger actress Molly Bernard, West Elm Design Crew created a warm and inviting space for the actress’ new home.

I was tasked with creating the digital storytelling experience to reflect her new space. 

Celsious x West Elm

In partnership with Brooklyn’s modern laundromat Celsious, I created a multi-channel system to promote West Elm’s new hemp bedding as well as Celsious’ grand opening. This section features a landing page created with Adobe After Effects. 

As email lead, my job is to create beautiful emails that are promo-first and reflect the seasonal look and feel of the homepage.

This section showcases designs of the direct-to-consumer West Elm email stream, the company’s primary source of marketing.

Collection of Email Designs

West Elm Outlet

Email Stream

I am also lead designer for West Elm Outlet emails. Last year the team redesigned to align with the editorial-first style of the main brand. This section shows emails before and after the redesign.

Homepage Design

Cyber Monday homepage and email design, including product features.