Molly Bernard x
West Elm Design Crew
Partnering with Younger actress Molly Bernard, West Elm Design Crew created a warm and inviting space for the actress’ new home.
I was tasked with creating the digital storytelling experience to reflect her new space.
Celsious x West Elm
In partnership with Brooklyn’s modern laundromat Celsious, I created a multi-channel system to promote West Elm’s new hemp bedding as well as Celsious’ grand opening. This section features a landing page created with Adobe After Effects.
As email lead, my job is to create beautiful emails that are promo-first and reflect the seasonal look and feel of the homepage.
This section showcases designs of the direct-to-consumer West Elm email stream, the company’s primary source of marketing.
Collection of Email Designs
2019–Present
West Elm Outlet
Email Stream
I am also lead designer for West Elm Outlet emails. Last year the team redesigned to align with the editorial-first style of the main brand. This section shows emails before and after the redesign.
Homepage Design
Cyber Monday homepage and email design, including product features.